DJI buys stake in high-end camera firm Hasselblad

Drone maker DJI has purchased a stake in Hasselblad, the company best known for medium-format still cameras and pimped out, overpriced Sony rebadges. The move is a bit of a head-scratcher, because we don't see a lot of synergy there -- Hasselblad's H-series cameras are far too heavy for drones and most models don't even shoot video. Furthermore, DJI recently unveiled its own drone-ready Micro-Four-Thirds camera. Nevertheless, DJI can certainly afford the minority share it purchased in Hasselblad, and now sits on the company's board of directors.

Source: Hasselblad

0 comentarios: